Businesses around the globe have been expanding themselves and trying to grow by coming up with creative ideas, services and offers that their customers might actually need. This is because most of the services offered to them are not up to pace with today’s world. Therefore, if you, as a business, do not change your policies and services, then your customers will start losing interest in you. One such need for change comes for hotel bookings when done for short stays.
Many times it happens that a traveller might be in need for a hotel room for a short period of time, say an hour or two, but ends up booking it for a full day, and paying accordingly! This is because many hotels do not book rooms for a short time period. This proves to be very inefficient for travellers who have to pay hefty amounts even for micro stays.
Why Travellers need Hourly Hotels!
Travelling, while being a fun activity, can be very tiring and wearing. The need to stop and take rest is very important, especially when long distances are to be covered. However, travelling is not only done by backpackers and tourists. There can be numerous reasons because of which a person might need to travel across cities, states or even countries.
However, whether a person is on a business trip, pilgrim, in transit between places, leisure travels or even backpacking across a country, the need hotel rooms is undeniable. But usually, it so happens that the traveller only needs accommodation for an hour or two, to freshen up and take a nap, before he has to move on to the next destination.
Therefore, they will need a place that can give them a room for only a short time, and charges accordingly, so that they can save as much as possible. This is why day care hotels are what these travellers need the most!
Why Hotels need Room by the Hour!
The occupancy rate of most hotels is not very much. Less than 60% people tend to opt for hotels even while travelling. Even if they are in transit between destinations but have a couple of hours to spare, they will rarely choose to book a hotel room for themselves. This is because of the high prices they have to pay even for short hours.
Therefore, by providing rooms for micro stays, hotels can benefit themselves as well! Let us see how:
- Higher Occupancy Rate- India is a country where tourism is a very big sector. People not only from abroad but from within the country itself, travel to other parts of the country for all types of businesses. However, if hotels cannot provide rooms for a short period of time, then they will never book one for themselves!
Therefore, by giving them what they need, hotels can attract a section of travellers that have never wanted to book a room for the whole day! This is how higher occupancy rate can be achieved by them!
- Additional Charges- New opportunity for making money can arise if hotels start providing rooms for short stays. One such opportunity is to apply additional charges for hourly books for late nights. By doing so, hotels will not only be offering the travellers what they desperately need, but also be benefitting their business!
Change is the law of nature. Hence, hotels do need to change their services and policies to accommodate the changing demands of the market! Therefore, Rooms by the Hour is a chance for the hospitality industry to open new doors for their business and help lift the falling market!